The restaurant industry is constantly evolving, and the latest trend to hit the scene is influencer restaurants. Influencers have become a powerful force in the food industry, with their ability to reach millions of people through social media. From celebrity-owned eateries to Instagrammer-owned hotspots, these restaurants are changing the way we think about dining out.
Food & Fame
Celebrity-owned restaurants have been around for decades, but in recent years they’ve become more popular than ever. From Gordon Ramsay’s Michelin-starred eateries to Jamie Oliver’s Italian chain, these high-profile chefs are using their star power to draw in customers and create unique dining experiences.
Instagrammers are also getting in on the action, with many launching their own restaurants or partnering with existing establishments. These influencers have a huge following and can use their platform to promote new dishes or special events at their restaurant. This allows them to engage with their fans on a deeper level and create an even more personal experience for diners.
Of course, it’s not just celebrities and Instagrammers who are driving this trend – there are plenty of other influencers making waves in the food industry as well. Food bloggers and YouTube stars are creating content that showcases different restaurants and dishes, while food critics provide valuable insight into what makes certain places stand out from the rest.
Jimmy Donaldson, better known as MrBeast is a YouTuber that has over 112 million subscribers. His channel features internet challenges and donation videos. In December 2020, Donaldson announced the launch of his new virtual restaurant concept, MrBeast Burger. Working with Virtual Dining Concepts, Hyde and his team developed the idea for the restaurant, which will be franchised to restaurants across North America. Customers will be able to order MrBeast Burgers online through delivery services.
David Dobrik, another popular YouTuber with 19 million subscribers, recently opened up “Doughbriks,” a pizza restaurant in Los Angeles.
The Future
The rise of influencer restaurants has had a major impact on how people choose where they eat out. With so many options available, customers now have access to more information than ever before – from reviews and ratings to photos and videos – which helps them make informed decisions about where they should go for dinner.
It’s clear that influencer restaurants are here to stay, and they will continue to shape the future of food for years to come. As more people turn to social media for recommendations on where to eat out, it’s likely that we’ll see even more celebrity chefs and Instagrammers launching their own eateries in the near future. Check out our blog entries on Virtual Restaurants and Digital Menus to stay up to date on important restaurant industry developments, alongside Influencer Restaurants.
Book a demo or reach out to our team today with info@dyneapp.ca. to see how you can keep up with the industry trends and stay ahead of the curve with DYNE!